Offensive Concepts – Find, Use, Create

By Randy Sherman

Argentina Defense

Team Spain demonstrates the offensive concepts of FIND, USE and CREATE versus Croatia in the 2016 Rio Olympic Games

  • Find – Find the Big Advantage (the open player)
  • Use – If you have an advantage, use it
  • Create – If neither you nor the offense has an advantage, create one (use an action – penetration, dribble handoff, ball screen, off-ball screen)


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Randy Sherman is the owner and founder of Radius Athletics - a basketball coaching consulting firm - where he consults with basketball coaches at all levels on coaching philosophy, practice planning, Xs & Os and teaching a conceptual style of basketball. While a head basketball coach at the the interscholastic level, Sherman's teams won 197 games in nine seasons.
August 15, 2016 – Rio De Janeiro, Rio de Janeiro, Brazil – RJ – OLYMPICS / BASKETBALL – SPORTS – Player Spain Calderon dispute with ball Garino . during the match between Spain Vs Argentina in men’s basketball valid for the qualifying round of Group B in Arena Carioca 1, Rio de Janeiro (RJ) the Olympics in Rio de Janeiro 2016 on Monday (Credit Image: � Geraldo Bubniak via ZUMA Wire)

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