What it Means to be “Champions Today”

By Tony Miller

Several years ago, our coaching staff chose the phrase “Champions Today” as our program’s motto for that season.

Throughout the year, people would ask what exactly “Champions Today” meant. Some figured we were placing an added emphasis on winning, while others thought it had something to do with the pursuit of a championship.

In actuality, the phrase meant neither of those things.

Really, what we were trying to convey to our players was the mindset we believed they needed to have in order to be successful – not just in basketball, but also in life.

When we say “Champions Today,” what we mean is developing positive habits, habits that are common characteristics of most champions, habits like…

  • working hard in the offseason
  • competing on the court
  • studying the playbook
  • proper strength and conditioning
  • being a great teammate
  • giving maximum effort in practice
  • eating right
  • getting enough sleep

…and doing those things every day!

The great UCLA coach, John Wooden, once said, “Little things make big things happen.”

Those little things done consistently become habits. And that’s what we meant by “Champions Today.”

Behaving like a champion each and every day.

A lot of times in life, and especially in basketball, there are factors out of our control – an injury, an opponent’s play, a referee’s call. We can’t control those things. So, a win or a championship might be a goal, but those are not our primary focus on a daily basis. The habits of doing the little things right are what matter most. The winning will take care of itself. Our top priority is being “champions today.”

Enjoyed this article? Read a related post: 5 Themes to Help Develop Your Culture 

Are you a coach that wants to be a “Champion Today?” Then take your coaching game to the next level: Get FastDraw today and organize your #XsOs like a true champion!


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Tony Miller

Men's Assistant Basketball Coach at Bob Jones University Bruins
Dr. Tony Miller is the men's assistant basketball coach at Bob Jones University in Greenville, SC. In addition, he serves as the director of BJU's sport management degree program.
The BJU Bruins vs Trinity College in the men’s basketball regional championship. Photo by Kayla Pierce 2017. Courtesy of Tony Miller

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